Action Trumps Everything is a book about a new principle called CreAction, which is how entrepreneurs balance thought and action in the face of an uncertain future. This principle can be used by anyone, entrepreneur or not, to help guide yourself though the good, the bad, and the unexpected in life.
Through extensive research, we have concluded that entrepreneurs function in a different way than people who do not define themselves as entrepreneurs. Entrepreneurs tend to act rather than think their way through almost any situation—a formula we call “CreAction.” Of course, this does not imply that they are impulsive and/or irrational; it does, however, emphasize the importance of action versus thought about the next step or move, or how to handle a situation.